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Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404.At a minimum, we recommend to utilize at least one web analytics tool.Sitemaps inform search engines about pages available for crawling.The title is very important as it shows in the window title bars, bookmarks and search results. ( description attribute should provide a concise explanation of a Web page's content.Also, the description is often displayed on search engine results and can indirectly affect page ranking.Facebook is the largest and most popular social networking website.

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Original content is by far the single most important element to search engines.

High level of social activity increases domain authority and ability to rank higher, helps search engines to find and index new content in real-time, provides indicators for content authenticity and reader's engagement.

Note: This data relates only to the websites URL and does not include specific brand pages.

Low Text to HTML ratio indicates little content for search engines to index.

We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%Keywords density and consistency are notable factors for optimal page SEO.

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