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Beginning with the introduction of licensing in late 1912, the standard practice had been to assign call letters starting with "W" to radio stations in the eastern United States.
With the end of the war, the government contracts were canceled.
The announcer for the election night broadcast was a publicity department staff member, Leo Rosenberg.
Frank Conrad stood by at his home station, ready to take over using his 8XK transmitter if the East Pittsburgh transmitter failed, but the effort was successful, with one newspaper report noting that: "The returns by wireless telephone, which were transmitted from the Westinghouse international radio station at East Pittsburgh, were exceptionally clear and distinct.
Six days later, the store's September 29 installment included a small notice titled "Air Concert 'Picked Up' By Radio Here", which noted that its demonstration set had been used to receive one of the Conrad broadcasts.
and in order to create demand for the receivers, he decided that Westinghouse should provide regular programming as an incentive for persons considering a purchase.